Wear that feeling ft. Pete Davidson (2022)

Wear that feeling featuring comedian Pete Davidson is H&M Man's second branding campaign as part of a long-term strategy to connect with the male consumer. This time through a light-hearted comedic approach with Pete finding himself in awkward situations doing everyday things, just like the rest of us. 

Youtube, Online video, CTV, DOOH, Social media, Digital publishers, Online partners & Programmatic display

Build long-term prospects in menswear by improving brand preference, generate awareness and reach 50%+ of US target audience.