Pride OUT Loud ft. Kim Petras (2018)

Pride OUT Loud features notable talent from the LGBTQ+ community including Pop Artist, Kim Petras; Olympian, Gus Kenworthy; Drag Entertainer, Aja and models Gabriella Richardson and Shaun Ross. In partership with OUT Magazine, this was H&M's first Pride campaign and capsule collection.

Window display & Retail point of sale