Stay True, Stay You ft. Laverne Cox (2019)

Stay True, Stay you is H&M's second pride campaign and capsule collection spreading the message of individuality, diversity, self-confidence, and equality. The campaign features a diverse cast of LGBTQ+ individuals including actress and activist Laverne Cox, internet phenomenon Rickey Thompson, influencer Shannon Beveridge, and lifestyle bloggers Brock Williams and Chris Lin.

Window display & Retail point of sale