Edition by John Boyega (2021)

This campaign and sustainably-made capsule collection features British-Nigerian actor, John Boyega. He is best known internationally for his roles in the sequel trilogy films of the Star Wars franchise. This Edition campaign was the first H&M Man ad not in English but in Yoruba, one of Nigeria's many native languages. The campaign showcases the duality that many communities in the disapora embrace, the fusion of two cultures. With one message, "Be yourself, express yourself and most importantly, love yourself."

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