Black Friday Collection (2016)

H&M launched its first Black Friday Collection for the Women, Mens and Kids in 2016. To generate buzz across its US store footprint for the collection drop the brand went on a "OOH" blitz in over 200 stores. By coverting hundreds of display windows into mini billboards across the country, H&M was able to reach its core customer base to annouce the collection drop date. 

Window display,  Retail media (point of sale), OOH