Spring Fashion by D'Angelo Russell (2020)

Spring Fashion selected by D'Angelo Russell was H&M Man's first capsule collaboration with an American basketball star. This campaign was the  follow-up to the successful Fall campaign featuring Jarvis Landry. Developed from research into the male consumer and what motivates his preference when choosing a brand. Simple answer, credibility. Men find brands more credible when they are endorsed by figures whom they also deem credible on the court and in fashion. 

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