ONE/SECOND/SUIT (2021)

Role

Strategy, Brand & Media

Winner of 3x Cannes Lions Awards and 3x D&AD Wood Pencil Awards, the ONE/SECOND/ SUIT campaign was H&M Man's first independent branding campaign, developed to address two key challenges facing young men today— job opportunities and confidence. Partnering with key experts in fashion, mens psychology and consumer research agencies led to this first-of-its-kind campaign for H&M Man.

The ONE/SECOND/SUIT was offered to job seekers as a free 24 hour rental.

Media type

Youtube, Online video, CTV, Social media, Digital publishers, Online partners, Programmatic display & video

Media Objectives

Build long-term prospects in menswear by improving brand preference, generate awareness and reach 50%+ of US target audience.