Professional Experience

Popular Bank 

Marketing Officer, Sales & Marketing Operations

In my position, I facilitate segment marketing initiatives by collaborating closely with Business Owners, Product, Compliance, Creative and key senior stakeholders. I oversee the implementation of advertising campaigns across multiple channels, ensuring alignment with strategic objectives and budgets. Additionally, I manage holistic project timelines, champion the use of tools and processes, and coordinate across teams to achieve milestones. I regularly evaluate and monitor campaign performance, creating comprehensive reports and presenting campaign post-mortem to senior executives.

Freelance: Mayship Marine Services, Skinfinity Medical

Marketing Consultant

In my role, I oversaw key accounts such as Mayship Marine Service and Skinfinity Medical by devising advertising strategies. I analyzed and enhanced executed marketing plans, providing optimization recommendations. I conducted competitive analyses, guided strategic decision-making, and spearheaded website navigation improvements. Additionally, I revamped brand identity, including redesigning the logo, typeface, and color palette.

H&M Group

Sr. Marketing Manager, Brand & Media

In my position, I led the development of a thorough omni-channel marketing strategy for the U.S. men's business unit, orchestrating over 10 integrated campaigns annually. Collaborating across Insights, E-commerce, Creative, and Product teams, I provided strategic guidance and briefings to media agencies for the precise execution of media buys associated with branding campaigns. I managed end-to-end project coordination, engaging internal stakeholders and external partners to ensure successful campaign implementation.

H&M Hennes & Mauritz, LP

Marketing Manager, Campaign Production

In this role, I oversaw the complete lifecycle of creative and media asset development for men's and young women's divisions, producing assets for 20+ integrated campaigns annually across various platforms. Cultivating collaborative ties with production agencies, creative agencies, and print suppliers, I ensured the flawless execution of campaigns. Additionally, I delivered training and coaching to 12+ colleagues across North and South American regions, contributing to skill enhancement and team professional development.

H&M Hennes & Mauritz, LP

Sales Marketing Specialist, Expansion

During my tenure, I engaged over 300 customers at opening day events by implementing city-level strategies. I led the strategic planning and execution of media activities for new store openings, setting goals to boost awareness and drive attendance. Personally overseeing on-site activations, influencers, and press engagements, I collaborated with area field teams to ensure the seamless and successful execution of opening-day initiatives.

Awards

3x Cannes Lions Awards: Gold, Silver & Bronze

Brand Experience & Activation

Campaign: ONE/ SECOND/ SUIT

Agency: Uncommon London

D&AD Wood Pencil Award

Campaign: ONE/ SECOND/ SUIT

Agency: Uncommon London

Education

Columbia College Chicago

Bachelors of Arts, Maketing Communications

Corporate Public Relations

Affiliations & Volunteering

American Marketing Association (AMA)

Professional Member, New York Chapter

Student Mentor, First Generation Mentorship Program

Judge, AMA Collegiate Fall Competition

Skills

Language: 

English (native) 

Spanish (fluent) CEF level: C1

Adobe Suite: Indesign, Illustrator

Microsoft Office Suite

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