ONE/SECOND/SUIT (2021)
ONE/SECOND/SUIT (2021)
Embedded Files
Role
Strategy, Brand & Media
Winner of 3x Cannes Lions Awards and 3x D&AD Wood Pencil Awards, the ONE/SECOND/ SUIT campaign was H&M Man's first independent branding campaign, developed to address two key challenges facing young men today— job opportunities and confidence. Partnering with key experts in fashion, mens psychology and consumer research agencies led to this first-of-its-kind campaign for H&M Man.
The ONE/SECOND/SUIT was offered to job seekers as a free 24 hour rental.
Media type
Youtube, Online video, CTV, Social media, Digital publishers, Online partners, Programmatic display & video
Media Objectives
Build long-term prospects in menswear by improving brand preference, generate awareness and reach 50%+ of US target audience.
Online Video
Online Video
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Digital Publisher Partnerships
Complex | GQDigital Publisher Partnerships
Programmatic Display
Programmatic Display
Social Media
Social Media
Press
Press
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Google Sites
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